I turned around to check my phone. It read 12 am. Another night where I couldn't fall asleep and just stared at the ceiling of my room for two whole hours. I thought I was gonna fall asleep early this time, but clearly my mind was wide awake. This wasn't the first time it's happened and it's always because one thing: I'm broke.
The shame that comes with picking up the phone and asking mom and dad to send some emergency funds because no auditions are coming in just plain sucks. It's not a fun place to be knowing you have all this potential but have very little to show for it.
Even worse, anytime a friend asks me to go out or take a Boy's Trip to Canada, Vegas, or just anywhere in general I always have to tell them, "It's busy season for me and I have to be in LA for auditions." That's a lie. The truth is I'm broke and can't afford a plane ticket, hotel room, or food for the trip.
I'm just sick and tired of having to sneak away while out with friends and check my checking account to see if I have enough money in the bank to have a couple of drinks with them. I'm literally looking at my phone saying, "Ok I've got a hundred bucks. That means with tax, tip, and Uber, I shouldn't spend more than 80 bucks."
It's just so annoying to be limited in this way and I really want to be able to live my life standing on my own two feet. I want to have the freedom to do what I want when I want and not be at the mercy of someone else for money or work. I want to own my life, so that I can be self-sufficient and feel proud for once about the work I'm doing. I want to be able to sleep peacefully at night.
And so at the beginning of 2020 I decided....I was going to start earning money on my own doing something that I enjoy. I was going to figure out how to create a business online around something I'm passionate about whether it was acting or financial literacy. But first, I had to learn the skills of how to do it and I knew absolutely nothing AND I barely had any money to pay for a course.
So, off to the internet I went. I just scoured YouTube for days on end looking for content that would point me in the right direction, but most creators would only scratch the surface on the topic. I couldn't find anything that was structured for me that had a step by step process that I could implement. Not unless I wanted to pay a few thousand bucks, which I didn't really have and even if I did, I didn't really trust any of these creators. I didn't trust that I would get enough bang for my buck and I couldn't risk losing thousands on a class that didn't return my money. Then that would force me even further into the negative loop of having to ask my parents to help me out, and I wasn't going to do that. I made a promise to myself to figure out a way to make money on my own and not borrow any more than I already was.
And so the search continued and continued. More dead ends, more glimmers of hope, only to be crushed by the cost of another course. Another Free Webinar with no real substance. To my credit I didn't give up and I kept doing my usual Tiktok posting for my Layman Investor Profile.
And then something amazing happened. Like some karmic, "the universe is finally helping me out" kind of a thing. I made a friend through TikTok. His name is Adrian Brambilla (@adrianbrambila) and he makes a ton of money from online business. He's also an amazing dancer and an incredibly humble man. And we started chatting about making money online and I would ask him questions about useful resources that were affordable and actually useful. He told me to get a trilogy of books written by a guy named Russell Brunson.
I immediately bought Russell's trilogy of books: Dotcom Secrets, Expert Secrets, and Traffic Secrets. I'm still in the middle of them, but immediately I knew I found something that was going the be the "x-factor" moving forward. I tempered my expectations though just to be safe, but still something inside me said, "This is the golden goose you've been looking for."
And so I did a deep dive on Russell Brunson on YouTube and consumed his content. I consumed a bunch of his video's and was convinced that there was something here with his company ClickFunnels. And what drew me to Russell, more importantly, was his friendly demeanor and his genuine nice guy appeal. He didn't come across as a sleazy salesman that was just trying to make a buck. He was trying to make buck, but by only giving genuine value to his clients and customers. And when you've got someone like Tony Robbins vouching for you, then in my eyes you're a legit person who's truly trying to help others.
So I took the plunge and bought into the whole ClickFunnels marketing strategy for online business and I signed up for a membership. As soon as I signed up, I was like, "Amazing! I'm a member of ClickFunnels. Let's build a funnel!" But one problem. I didn't know how to build one. I mean the tools were all there, but I had no idea how to use them or anything. I still needed a manual, a training guide to follow.
And that's when another karmic, miracle took place. Another Titkok Friend of mine, Kiana Danial (@investdiva) said I should do the One Funnel Away Challenge. It was only $100 (Which I could afford) and it would walk me step by step through the whole process of building a funnel, creating offers, and making money that I could own. And so I signed up for the challenge and three weeks into it, I am so close to launching my funnel for my t-shirt business and I am SUPER excited for it.
But more importantly, thanks to the One Funnel Away Challenge, I have the ever green skills to now create my own income streams, on my own terms, around things I am passionate about. No more odd-jobs that I hate to help make some side money. No more sleepless nights wondering HOW to make money online. And eventually I will be picking up the phone to call my parents to check in on them, instead of having to awkwardly ask them to bail me out again. That's called peace of mind and with this peace of mind I can move forward in my life more confidently.
I can finally say, "I am the owner of my life. I am free. I am self-sufficient, and If I want to go on boy's trip to Vegas or Canada, F*ck it! Let's do it! I'm not 'busy'"
This story I just shared with you encompasses what Week 3 of the One Funnel Away Challenge is all about. It's all about your origin story and WHY you're selling your product. So often we think selling is all about listing all the features of our products and benefits our customers are going to get. And while that is part of the sales and marketing process, it's not where we should start, especially in the beginning because before you sell any product you have to sell YOURSELF.
I mean why should anyone even trust me? Who am I? You don't know me and if You don't know me why would You buy from me? This is why my origin story matters.
With the story I shared above, you can see the real deep down desires I have with wanting to be free. I want to be self-sufficient. I want to stop being at the mercy of other for money. I want to have peace of mind while I sleep at night. I'm sure many of you reading this can relate to these deep feelings of fear and insecurity. And by me getting vulnerable enough to share my insecurities with you it creates a rapport and a trust between us. I humanize myself not to manipulate anyone but to simply remind them that this isn't really about money. Life isn't about the material stuff when we dig really deep down inside ourselves. It's about those fears that keep us from having a peaceful night's sleep. It's that feeling of knowing that we have so much more to offer, but are completely lost in how to deliver that potential.
One thing I can say, is that you CANNOT give up on the process of reaching your goals. If you do, then you've got no chance. If I gave up after a month of scouring YouTube or even creating content on Tiktok, I wouldn't have met people like Adrian and Kiana who ultimately led me in the right direction. The Universe CAN help you, but only when you are consistently trying to help yourself. And now, by you following this blog and consuming my content the Universe is again pointing you towards a potentially life changing opportunity. As someone that is taking the challenge, let me tell you this, It's the foundation I was looking for.
Similarly to how these books--Money Master the Game, Rich Dad Poor Dad, I Will Teach You To Be Rich, and The Little Book Of Common Sense Investing--gave me the foundation for financial literacy, the One Funnel Away Challenge is giving me the foundation for online business. For me personally, these are life altering resources and that's why I feel it's my responsibility to pass it back to you all. That way you don't have to spend months or years searching for the answers on your own, because someone you now trust (me) has already done it for you.
We all have a story that is worth sharing and telling people about. And if you learn how to do it effectively you can not only change your own life, but change other people's lives as well. And that is a life worth living and being proud of.
As always, happy investing and happy funneling,
The Layman Investor.